Home page of the website, the main focus is on ‘military khakis’ headlined in a rusty orange Garage Gothic black. Like the store, the site is very stark and clean- white, white, white, with boxes around everything. Little touches of color appear in the dark blue taken from the GAP logo, orange, red, and grey.
All of the type is sans serif. The majority is in a lightweight grey Arial, adding to the sterile feel of the site. For the headlines they use all caps. Lowercase letters are used only in descriptions and the navigation bar.
The drop down menu for the navigation bar appears in all lowercase letters, which is odd since in no other area of the site does this happen. One drop down menu appears in small caps, breaking the structure even more.
Navigation at the very top of the site allows you to switch between different stores, each name appearing next to their logo. One of those companies, Piperlime, has a lime as its logo. Any link related to Piperlime on Gap’s website is presented in the same color as the lime logo, making it easy to associate the two.
Overall the site is clean and easy to find my way around, which is extremely necessary considering the wide range of technical skills one would find throughout their client base.
***Oh and I signed up for their email. It is set up to look JUST LIKE the website.
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